Cutting edge design for a cutting edge agency

Together with the client we canvassed their objectives and gathered inspiration for how to design the site. Then we worked through several rounds of design drafts during which the client had the opportunity to give feedback until we struck the right chord: a confident but warm impression where the agency's cases get to stand in the spotlight.

Our designer was inspired by the edgy shapes of the logo and chose to use the oblique edges of the S’s as a common theme. It was used as a divider between sections, below links and as a flickering effect on top of images and videos. In addition, there was already an icon with two horizontal S’s that made the perfect unique “hamburger menu”.

We worked a lot with small, subtle details on this website. Colors are shifting, lines are moving. If you look close enough you'll see that every page has its own color, most notably seen in hover effects and small details.

With many brands under their umbrella Vass needed a system to show all the products in an inspiring way. In the image bank that we built, called the digital showroom, media actors can access information about the products, download press images and make requests to try a product.